
Media Campaign Specialist
2 days ago
The Activation Coordinator role plays a pivotal part in delivering top-tier media campaigns for clients. Key responsibilities include ensuring seamless asset delivery, collaborating with creative agencies and media owners, and verifying ad placements run as scheduled.
Additionally, this role involves learning to purchase and track TV campaigns, monitoring digital media performance, and communicating results to the broader team and/or clients.
Key Responsibilities- Pull specs together and liaise with creative agencies and media owners for smooth delivery of all assets.
- Verify that all ad placements run as booked, gathering evidence and documenting this, and liaising with internal teams and publishers.
- Learn to buy and track TV campaigns.
- Monitor digital media performance with support and communicate delivery to the broader team and/or clients.
- Work with internal and external teams to ensure all campaigns are trafficked and tracking in line with campaign parameters.
- Assist in delivering media responses that achieve the best client outcomes, in conjunction with the activation team.
- Work directly with media partners from brief to implementation depending on medium and campaign scale.
- Establish and maintain strong relationships with media partners.
- Basic understanding of the Australian media landscape.
- Experience across Office platforms: Word, PowerPoint, and Excel.
- Ability to work well within a team environment.
- Capacity to develop strong relationships with internal teams, media partners, and clients.
- Curious with a willingness for continuous learning and progression.
- Attention to detail that is second to none.
- Strong planning and project/time management skills.
- Good communication and presentation skills.
As a valued member of our team, you will have access to a comprehensive range of benefits including:
- A Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach.
- Access to our Global AI Platform Marcel, connecting employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through various committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and additional leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical, and safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses.
We believe that diversity and inclusion are essential to delivering the best solutions for our clients. We welcome applicants from diverse backgrounds and are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.
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