Strategic Media Specialist

1 week ago


Melbourne, Victoria, Australia beBeePersonalisation Full time $120,000 - $140,000
Media Personalisation Consultant

We are seeking a highly skilled media personalisation professional to deliver tailored media experiences that maximise conversion.

  • Analyse performance data and derive insights to make informed optimisation recommendations based on evidence-driven insights.
  • Collaborate closely with cross-functional teams to implement personalised media strategies across digital channels.
  • Oversee daily optimisations with key stakeholders including media agencies and platforms like Google and Meta.
  • Enhance the media personalisation program using advanced mar-tech/ad-tech capabilities.
  • Conduct test and learn initiatives to enrich the performance media programme.
Requirements
  • Digital performance media specialist with at least 5+ years of experience.
  • Prior experience working in the financial services sector or on financial products is ideal.
  • Extensive performance media expertise across paid search, display, social, affiliates and online video.
  • Experience using relevant platform tools and ad-tech/mar-tech.
  • In-depth understanding of media measurement methodologies.

NAB values diversity and inclusivity, fostering an environment where all colleagues' unique backgrounds and identities are respected and celebrated.



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