Global Marketing Professional

1 day ago

Sydney, New South Wales, Australia Ignition Full time
About the Role

This full-time 14-month contract position as a maternity leave cover has the potential to become permanent or be extended contingent on company growth. We aim for the successful candidate to start in January 2025.

Key Responsibilities
  • Develop and manage Ignition's advocacy program, prioritizing APAC growth by nurturing relationships with key stakeholders, driving marketing activities across current and new verticals, and supporting customer acquisition.
  • Represent Ignition within relevant association, partnership, and ecosystem communities to build brand credibility and connections.
  • Oversee Ignition's case study and testimonial program, ensuring a robust pipeline of compelling customer stories to drive prospect consideration and conversion. Additionally, assist in sourcing speakers for demand generation programs.
  • Source, manage, and execute new marketing partnerships within the APAC region as needed.
  • Track and optimize advocacy program performance, making data-driven adjustments to maximize effectiveness.
  • Lead and expand Ignition's global referral program to drive sustainable growth.
  • Manage and execute the monthly customer newsletter.
  • Manage relationships and platforms for marketing initiatives, including Partnerstack for paid referral programs.
  • Create and manage a pipeline of new monthly third-party reviews and testimonials.
Qualifications
  • Experience in advocacy, referral marketing, or partnership marketing is preferred, with at least 5 years of experience in either partnerships, advocacy, referral, or community marketing within a SaaS or technology-driven environment, showcasing a proven track record of building and scaling advocacy and referral programs.
  • Strategic Program Management Skills: Demonstrated ability to develop and execute multiple marketing programs that drive demand and expand brand presence in multiple markets, specifically within the APAC region.
  • Relationship Building and Partner Management: Strong interpersonal skills and experience building and nurturing relationships with advocates, partners, and stakeholders in association, ecosystem, and community spaces.
  • Content Development Expertise: Proven ability to manage case study and testimonial programs, including sourcing and developing compelling customer stories that drive brand credibility and support demand generation.
  • Data-Driven Optimization: Proficiency in tracking and analyzing program performance metrics to inform strategic adjustments and drive continuous improvement. Experience with tools like Partnerstack or similar platforms for referral program management is a plus.
  • Excellent Written and Verbal Communication Skills: Ability to communicate effectively and build rapport with stakeholders at all levels, coupled with excellent storytelling skills to drive engagement through various communication channels.
Why Choose Us?
  • We offer a collaborative, open, and transparent culture where you can work without ego.
  • A competitive salary of approximately $120,000 per annum, commensurate with experience.
  • 20 days of accrued annual leave/vacation, plus 10 wellbeing days to prioritize your personal time.
  • Additional paid day off to celebrate your birthday, along with volunteering leave.
  • Annual education allowance reimbursement to support your professional development.
  • Employee recognition program.
  • Quarterly wellness allowance to invest in your personal wellness.
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform.
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home.
  • Personal tax return assistance.
  • Paid parental leave.

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