Director of Digital Retail

2 weeks ago

Mackay, Queensland, Australia beBeeEcommerce Full time $150,000 - $170,000

Accent Group Limited is a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market.

We are looking for a visionary and results-oriented Head of E-Commerce to lead the growth and optimization of our online retail business, working with world-leading brands such as Hoka, Vans, Saucony, and more.

The ideal candidate will have a strong background in e-commerce strategy, digital marketing, and team leadership within the fashion and lifestyle sectors.

Key Responsibilities:

  1. Develop and implement a comprehensive e-commerce strategy that drives growth, maximizes profitability, and enhances the customer experience across all digital touchpoints.
  2. Lead and manage the e-commerce team, including e-commerce leads & specialists, fostering a collaborative, high-performance culture.
  3. Partner on website design and user experience improvements to ensure the e-commerce platform is intuitive and visually compelling.
  4. Lead the development and execution of integrated digital marketing strategies to drive online traffic and customer acquisition.
  5. Oversee all aspects of online sales performance, ensuring targets and KPIs are met, including revenue, conversion rates, and average order value.
  6. Use data analytics to track, measure, and report on the performance of e-commerce activities and campaigns.
  7. Ensure seamless integration between e-commerce operations and merchandise teams, managing inventory, order fulfillment, and customer service.

Requirements:

  • Minimum 5+ years of experience in e-commerce, digital marketing, or online retail, with at least 3 years in a leadership or strategic role.
  • Exceptional leadership, communication, and interpersonal skills with the ability to motivate and develop teams.
  • Strong strategic and analytical thinking skills, with the ability to make data-driven decisions.

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