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Group Planning Director

2 months ago


Sydney, New South Wales, Australia EssenceMediacom Full time
About the Role

In this exciting role as Group Planning Director, you will be the key driver of our media strategy, connecting the dots between our clients' objectives and our agency's capabilities. Working closely with our strategy team, you will engage with our business leadership team to deliver innovative solutions that drive growth and success for our clients.

Key Responsibilities
  • Develop breakthrough strategies across a range of clients, leveraging your expertise in media channels, data analysis, and audience planning.
  • Collaborate with our strategy team to deliver on client objectives, working closely with our marketplace counterparts to execute your ideas.
  • Build and optimize reach using data-driven insights, working with our implementation teams to translate your strategy into actionable plans for brands.
  • Ensure delivery of a digital solution that is relevant to the client's business/brand, working with our implementation teams to fine-tune budget allocation, weights, phasing, site mix, and media plan creation.
  • Build key relationships with client stakeholders in marketing, planning, and strategy, working with client teams to share thought leadership on media planning effectiveness.
Requirements
  • A strong base of knowledge across all media channels, including paid, owned, and earned media.
  • Comfortable working with data, being able to pull actionable insights within a client's data set and translate this into planning lead implications/optimizations.
  • In-depth understanding of the latest research on media effectiveness and how media drives growth.
  • Experience in audience and signal planning, understanding how to build audiences and translate them into segments we can buy and activate against.
  • Competency working across planning tools from audience planning, allocation, and optimization.
  • Ability to work with implementation teams to translate the strategy into actionable plans for brands.
  • Ensuring delivery of a digital solution which is relevant to the client's business/brand by working with the Implementation teams to fine tune budget allocation, weights, phasing, site mix with creation of the media plan.
  • Builds key relationships with key client stake holders in marketing, planning and strategy
  • Works with client teams to share thought leadership on media planning effectiveness either pro-actively or in key stakeholder meetings
What We Offer
  • Our 'Strive' flexible working policy
  • Learning and Development Academy
  • WPP Global Employee Discounts
  • Reconnect Program (work in our offices overseas)
  • Industry leading parental leave
  • Birthday leave, Culture initiatives across the year
  • DE&I program