Agricultural Marketing Specialist For Premium Meat Products

Role Overview:

We are seeking a highly skilled professional to join our team dedicated to producing exceptional quality meat for the market.

This role will be instrumental in developing and executing strategic campaigns that elevate brand awareness, communicate product excellence, and drive sales growth across both domestic and international markets.

The successful candidate will combine creative vision with analytical rigor to craft compelling narratives around premium meat products.

You'll work closely with leadership to position our client as a leader in sustainable, high-quality protein production while educating consumers about the unique attributes of grass-fed beef and lamb.

This is a unique opportunity to shape the marketing direction of a vertically integrated operation committed to environmental stewardship and premium product standards.

Main Responsibilities:

• Design comprehensive advertising strategies that align with business objectives, translating complex agricultural practices into consumer-friendly messaging
• Develop multi-channel campaigns highlighting animal welfare standards, regenerative farming methods, and product quality differentiators
• Create seasonal promotional calendars synchronized with production cycles and market demand fluctuations

Consumer Insight & Market Analysis:

• Conduct in-depth research into meat consumption trends, analysing demographic preferences and purchasing behaviours
• Identify emerging opportunities in premium protein markets through data-driven assessment of retail, foodservice, and direct-to-consumer channels
• Monitor competitor positioning and market gaps to recommend strategic adjustments

Creative Production Oversight:

• Lead end-to-end campaign execution including concept development, copywriting direction, visual asset creation, and media placement
• Collaborate with photographers, videographers, and designers to produce authentic content showcasing farm operations and product journeys
• Manage relationships with agencies, media buyers, and production partners

Brand Positioning & Education:

• Craft compelling narratives that communicate the intersection of quality, sustainability, and taste in premium meat production
• Develop educational materials explaining production methods, quality indicators, and preparation techniques to enhance consumer appreciation
• Position the brand as an authority in ethical meat production through thought leadership content

Performance Measurement & Optimization:

• Establish KPIs for campaign effectiveness across digital, print, and experiential channels
• Implement tracking systems to measure ROI on advertising spend and adjust strategies accordingly
• Prepare detailed reports analysing campaign performance against business objectives

Essential Requirements:

• 2+ years' experience in advertising, marketing, or brand management, preferably in agriculture, food production, or premium consumer goods
• Demonstrated success developing campaigns that increased market share for premium products
• Exceptional ability to translate technical agricultural information into compelling consumer messaging
• Strong analytical skills with experience interpreting market research and sales data
• Proficiency with digital marketing tools, CRM platforms, and analytics software
• Outstanding project management capabilities with experience managing budgets and timelines
• Degree in Marketing, Communications, Agricultural Business, or related field

Desirable Attributes:

• Background in food marketing or protein sector advertising
• Experience with DTC e-commerce strategies for perishable goods
• Understanding of sustainable agriculture and ethical meat production