APAC Content Marketing Lead

7 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $73,000 - $170,000
Job Title

We are seeking an experienced Content Strategist to lead our regional content strategy and execution across campaigns, events, and lifecycle marketing.

This role is crucial in delivering pipeline growth, brand visibility, and customer advocacy for our business in APAC.

The successful candidate will be responsible for developing and directing creative briefs, copy, and assets with external agencies, managing regional influencer programs, and overseeing webinars and content elements for local events.

  • Develop and direct creative briefs, copy, and assets with our external creative agency.
  • Lead customer story creation for sales, PR, and marketing.
  • Write and localize lifecycle, event, and always-on emails.
  • Manage our regional influencer program.
  • Support events with customer activations and speaker management.
  • Oversee webinars and content elements for local events.
  • Adapt and localize global content for APAC audiences.
  • Partner with marketing teams on enablement materials and co-branded content.
  • Collaborate with media partners on content-led advertising programs.
About the Role
  • 8+ years of experience in content marketing, ideally in B2B tech or SaaS.
  • Experience producing case studies, email campaigns, and thought leadership pieces.
  • Strong copywriting skills adaptable across audiences and channels.
  • Skilled at working across time zones and managing global stakeholders.
  • Agency management expertise and creative asset review experience.
  • Confident working with customer or executive speakers.
  • Highly organized, able to manage multiple content work streams simultaneously.

This is a fantastic opportunity to join our team as a key player in shaping our content strategy and driving business growth in APAC.

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