Content Marketing Lead

4 weeks ago

Sydney, New South Wales, Australia Aquent Australia Full time

Content Marketing Lead, APAC (Maternity Leave Cover)

Start Mid-October 2025 to Mid-November 2026

Daily Rate: $730 + super (Equivalent perm salary – $170K + super)

3 days week in office 2 days WFH

Global Tech Company – Powering Customer-First Growth in APAC

Launched in 2012 when founders spotted a challenge: brands were sitting on mountains of customer data but couldn't use it to personalise experiences or drive revenue.

The technology to unite data, analytics, and marketing didn't exist—so they built it.

Today, over167,000 brands worldwideuse their technology not just to sell, but to build lifelong customer relationships.

They believe that building customer relationships starts with your data—and it should never be complicated. They help businesses of all sizes unlock the full potential of their data to grow smarter, faster, and without compromise.

Client Description

We're looking for a highly skilledContent Marketing Leadto own the regional content strategy and execution across campaigns, events, and lifecycle marketing. This critical APAC role is central to delivering pipeline growth, brand visibility, and customer advocacy.

What You'll Do:

  • Develop and direct creative briefs, copy, and assets with our external creative agency
  • Lead customer story creation for sales, PR, and marketing
  • Write and localise lifecycle, event, and always-on emails
  • Manage our regional influencer program
  • Support events with customer activations and speaker management
  • Oversee webinars and content elements for local events
  • Adapt and localise global content for APAC audiences
  • Partner with marketing teams on enablement materials and co-branded content
  • Collaborate with media partners on content-led advertising programs
  • Track and manage the content budget aligned with marketing goals
Other Requirements

What You Bring:

  • 8+ years in content marketing, ideally in B2B tech or SaaS
  • Experience producing case studies, email campaigns, and thought leadership
  • Strong copywriting skills adaptable across audiences and channels
  • Skilled at working across time zones and managing global stakeholders
  • Agency management expertise and creative asset review experience
  • Confident working with customer or executive speakers
  • Highly organised, able to manage multiple content work streams simultaneously
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