Brand Performance Specialist

3 days ago

Melbourne, Victoria, Australia beBeeBranding Full time $96,000 - $138,000
Brand Performance Specialist

We are seeking a skilled Brand Performance Specialist to drive brand success across digital, trade, and sampling channels.

This role offers the opportunity to lead innovation projects, support strategic planning, and bring consumer insights to life through impactful marketing execution.

The successful candidate will have a strong foundation in FMCG brand management and a proven track record of delivering results in a fast-paced environment.

Key Responsibilities:
  • Support annual brand audits and contribute to brand and category planning
  • Lead assigned NPD projects from concept through to launch
  • Manage Always-On digital marketing across ANZ
  • Develop trade marketing materials and execute retailer-specific activations
  • Plan and deliver sampling strategies across multiple channels
  • Track and report on Always On campaign performance and consumer engagement
  • Conduct and support consumer research to inform brand decisions
Requirements:
  • A tertiary qualification in Marketing or a related field
  • 3+ years of experience in a Brand Manager role within the FMCG industry
  • Strong knowledge of the 6Ps of marketing and media channel strategies
  • Proven project management and cross-functional leadership skills
  • Strategic thinking and a hands-on, collaborative approach
  • Excellent communication and influencing skills
About Us:

We are a leading global hygiene and health company dedicated to improving well-being for people and driving positive change for society and the environment.

We offer a collaborative and open atmosphere where you can excel together and reach your full potential.

We empower employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health.

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