Indigenous Content Strategist

3 weeks ago


Sydney, New South Wales, Australia SBS Full time

Indigenous Identified Role

SBS is a First Nations led organisation that occupies a significant position in the Australian media landscape. Our team nurtures a collaborative and supportive work atmosphere, dedicated to the advancement of Indigenous narratives and storytellers.

About Us

SBS is committed to making a meaningful and positive impact on the lives of Aboriginal and Torres Strait Islander peoples. Our mission is to support and enhance the oldest living culture in the world.

We celebrate and promote unique, inspiring storytelling through Indigenous voices, sharing culture, language, and lessons today to cultivate strong leaders and advocates for tomorrow.

Utilizing our strengths, we aim to foster change, advocate for equality, and create a lasting impact. Our goal is to build a legacy of robust, sustainable Indigenous media for the future.

The Role

The Indigenous Content Lead is pivotal in planning and executing effective content strategies for SBS's platforms and acquisitions, enhancing brand visibility and driving audience growth.

Reporting to the Acquisitions Manager, your responsibilities will include:

  • Researching, negotiating, and acquiring produced content in alignment with channel strategy.
  • Building and maintaining relationships with Australian and international content providers.
  • Ensuring the acquisitions content framework aligns with SBS's content strategy.
  • Collaborating closely with the SBS Programmer to ensure acquired content meets scheduling requirements and is appropriately placed.
  • Understanding the broader strategy for SBS OnDemand and contributing key insights that represent Indigenous content in line with the ICS and SBS.
  • Working with various SBS departments to grasp their content priorities throughout the reputational calendar.
  • Ensuring content is scheduled, published, and featured accurately and punctually.
  • Proposing and developing concepts and ideas for content placement and collections across the SBS On Demand platform and SBS Channel page.

It is essential for candidates to be fully vaccinated with an approved Covid-19 vaccination in accordance with ATAGI guidelines, including booster shots. We do have a medical exemption process and are open to discussing your application should this apply to you.

About You

  • Knowledge of Indigenous television content.
  • Strong audience focus.
  • A passion for diverse content, from documentaries to films, with a solid understanding of content created for and by First Nations Peoples.
  • An interest in how audiences engage with content, including preferences and viewing habits.
  • Excellent communication and presentation skills.
  • Proficiency in Microsoft products, particularly PowerPoint and Excel, as well as familiarity with other databases, including Photoshop.
  • A keen eye for detail and a willingness to learn.

Reasons to Consider Working with Us

  • We celebrate and embrace diversity at SBS, encouraging everyone to bring their authentic selves to work, making us one of the most inclusive companies in Australia.
  • SBS ranks in the top 25% of all media companies for employee engagement.
  • We offer a variety of benefits, including flexible work arrangements, health checks, salary packaging, and for our Sydney-based employees, complimentary gym membership and parking (subject to availability).
  • We are agile and innovative in our operations, with a trusted and established brand that has been broadcasting for over 40 years, with many exciting developments ahead.
  • We prioritize internal promotions and have allocated training funds to support career progression.

Reasonable Adjustments

SBS recognizes that everyone is unique, and you may require adjustments to ensure you have the best opportunity to showcase your skills. If we can make any modifications to the SBS recruitment or interview process to help you shine, please let us know.

Adjustments may include alternative application methods, interview setups, physical requirements, guidance for trans or gender-diverse applicants, specific interview availability times, and more.

At SBS, it’s not just about what you do but how you do it. We seek individuals who share our passion and uphold our strong values, diverse workforce, and inclusive culture.

This employment opportunity is intended to constitute a special measure under subsection 8 (1) of the Racial Discrimination Act 1975.



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