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Digital Marketing Leader

3 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Opportunity

We are seeking a strategic digital marketing professional to lead our retail digital and marketing team.

This role is responsible for the development, implementation and measurement of digital marketing communications ecosystems. It involves engaging with customers and retailers through online presence including website, email, SMS, and social media.

The successful candidate will work closely with the general manager, campaigns and content, national campaign manager, and centre marketing teams to ensure the delivery of campaigns and content across all digital channels.

  • Developing and executing the marketing digital strategy across paid, search, paid social and display channels.
  • Developing key digital initiatives to drive engagement and acquisition across social and digital channels and enhance the customer experience.
  • Working with the national campaign manager to develop digital strategies to amplify national campaigns and initiatives across all digital channels.
  • Providing support to the marketing teams by partnering them on digital strategies and implementation.
  • Managing the implementation of eCRM strategy at a portfolio and brand level.
  • Identifying key insights from digital data and sales analysis, market research and market reports to generate campaign concepts and content for multiple brands.

The ideal candidate will have tertiary qualifications in a relevant field, strong track record in digital or brand management roles, and experience in website management, backend knowledge, and CRM systems.

They will also be a self-starter with a proactive approach to all areas of the role and the ability to identify key priorities, develop timelines, and deliver outcomes.

What We Offer
  • Flexible working arrangements and generous leave options.
  • Market-leading parental leave benefits.
  • Diverse and challenging career opportunities.
  • Comprehensive wellbeing programs and policies tailored to diverse needs.
  • Recognition through nomination awards and participation in our employee referral program.
About Us
  • Ranked 5th in the Gender Equality Global Report.
  • 1st place in the S&P Global Corporate Sustainability Assessment Yearbook.
  • Gold ranking in Australian Workplace Equality Index (AWEI).
  • Awarded Employer of Choice for Gender Equality citation from WGEA.
  • Committed to Stretch Reconciliation Action Plan (RAP).

We welcome applications from diverse candidates and communities and are committed to an inclusive workplace culture.