Ultrasonography Product Sales Specialist for the Northern Zone

24 hours ago

Brisbane, Queensland, Australia GE Healthcare Full time

About GE Healthcare

GE Healthcare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Estimated Salary: AU$90,000 - AU$120,000 per annum

Job Description

This role is responsible for supporting the General Imaging Ultrasound & ABUS portfolio of products and associated markets in GE Healthcare's 'Northern Zone', which includes NSW and QLD. The successful candidate will focus on providing local support and Ultrasonography expertise to a team of account managers, working closely with them to identify and develop opportunities with customers. He/she shall optimise the use of resources to best support customer-facing activities and drive localised product differentiation and strategy to achieve operating plan.

The role will be customer-facing and cover coordination of demo activities, customer education & industry events as well as assistance with product selection and positioning with customers in NSW and QLD. This role will work closely with the ANZ GI Segment Leader & Southern Zone Product Sales Support to ensure alignment with the overall ANZ strategic plan.

Key Responsibilities/essential functions include:

  • Financial Performance
    • Is accountable to achieve the quarterly and yearly U/S Operating Plan targets (Orders, Sales, Contribution Margin, Operating Margin) for the Northern Zone.
    • Provide input to the formulation of the yearly business planning cycles for U/S product in the ANZ region.
  • Customer, Market and Product Expertise
    • Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
    • Continuously update their understanding the customers' changing clinical and/or operational issues and challenges.
    • Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for their products across the ANZ Northern Zone.
    • Understand and analyze market dynamics and competition to develop business opportunities for the Product Sales teams and account teams in the Northern Zone and provide ongoing feedback to management, region, and marketing teams.
    • Educate, coach, and direct the differentiation (position, value proposition, and key messages) of U/S products. Act as a reference point to the Regional/Zone account teams regarding differentiation of their products. Continuously position the value of their product within the relevant GEHC care areas/disease areas.
    • Know, interact, and execute the strategy with Key Opinion Leaders in product-relevant care areas; maintain professional relations with key customers, academia, government, & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups. Nurture relationships with professional society stakeholders.
    • Ensure and validate up-to-date knowledge of product positioning and differentiation messages within their Product Sales teams as well as relevant account teams.
  • Team Coaching
    • Drives performance management within the team, providing a regular operating mechanism of feedback and coaching.
    • Is responsible to regularly have

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