iHeart Product

4 weeks ago

Sydney, New South Wales, Australia ARN Full time
iHeart Product & Consumer Manager

As a key member of the ARN team, you will have the opportunity to shape the future of audio and drive growth for our iHeart brand. With a focus on digital audio marketing, you will develop and implement comprehensive customer acquisition strategies to drive growth and expand our customer base. Your expertise in CRM tools and personalized marketing messages will help us deliver targeted campaigns that engage and retain audiences across our owned and 3rd party channels.

About the Role:
  • Develop and implement customer acquisition strategies to drive growth and expand our customer base.
  • Utilize CRM tools to segment audiences and deliver personalized marketing messages at scale.
  • Work with ARN's broadcast brands to encourage digital audio consumption.
  • Support the configuration, admin, and maintenance of our Martech tools & products.
  • Plan, execute, and manage multi-channel marketing campaigns from inception to completion.
  • Own and lead iHeart's app install campaigns across UAC & Apple Search Ads.
  • Work with the broader iHeart Product & Consumer team to collaborate on iHeart's owned channel marketing across display and audio inventory.
  • Ideate and execute campaigns that align to iHeart KPIs across increases in registrations, app installs, time spent listening, and decrease in churn.
  • Assist in the product optimization and management of iHeart's digital websites and app.
  • Utilize data & analytics metrics to inform key stakeholders on campaign outcomes and product consumption.

About You:
  • Strong written and verbal communication skills.
  • Video shooting, editing, and digital design expertise.
  • Experience managing social media channels for brands.
  • A passion for podcasts, music, and audio content.

What's in it for you:
  • ARN Social Work Perks, including giveaways, events, and discounts.
  • Novated Leasing, Super Salary Sacrifice, Paid Birthdays off, Paid Parental Leave, and Charity Leave.
  • Discounts on lifestyle and entertainment with big name brands, including Health fund discounts.
  • Education Assistance, Career Development, and Long-term career progression.

Our Culture:
We have four behaviours that make up our 'Culture in Action' which describe how we act every day to create a great place to work:
  • Aim High - Set big goals and achieve together.
  • Own It - Take ownership and be solutions-focused.
  • Be Your Best Self - Create the environment we need to thrive.
  • Make a Difference - Seek out ways to have a positive impact.

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