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Head of Marketing Data Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $260,000

Job Description:

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We are seeking a seasoned professional to lead our marketing analytics and operations team. As the Head of Marketing Analytics and Operations, you will be responsible for driving data-informed marketing strategies and operational excellence.

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This role involves leading a small team to develop marketing attribution models, optimize campaign performance, and enhance conversion through actionable insights. You will manage analytics infrastructure, build real-time dashboards, oversee marketing automation, and maintain data integrity.

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You will play a critical part in guiding strategic decisions through deep analysis of marketing activity and delivering insights on what is working and what is not. With a strong focus on driving commercial growth, this position also supports cross-functional collaboration and budget optimization to ensure impactful, efficient marketing outcomes across all channels.

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About the Role:

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  • Lead a high-performing analytics and marketing operations team.\
  • Develop and implement comprehensive marketing attribution models and marketing mix modelling (MMM) to measure campaign effectiveness accurately.\
  • Analyze marketing performance data to identify trends, optimize campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives.\
  • Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics.\
  • Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platforms.\
  • Conduct deep-dive analysis on marketing funnel performance and customer retention metrics to identify bottlenecks and opportunities for conversion rate and lifecycle optimization.\
  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.\
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.\
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.\
  • Proven experience building and managing high-performing and high-engagement teams.\
  • Excellent communication and presentation skills with experience presenting to C-level executives and driving strategic decision-making through data-driven insights.\
  • Detail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity in fast-paced, growth-oriented environments.\
  • Experience with marketing budget planning, forecasting, performance optimization, and vendor management with demonstrated cost optimization results.\
  • Understanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and their integration in comprehensive customer journey strategies.\
  • Ability to work collaboratively across departments, including Product, Customer Success, and Finance teams and influence stakeholders without direct authority.\
  • A collaborative and dynamic work environment.\
  • Opportunities for growth and professional development.\
  • A competitive salary and benefits package.\
  • Flexible work arrangements to support work-life balance.\
  • A recognition and reward program to celebrate individual and team achievements.\
  • A diverse and inclusive workplace culture.