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Marketing Content Specialist

2 months ago

Sydney, New South Wales, Australia Tyro Payments Limited Full time
{"title": "Marketing Specialist", "description": "About the Role

As a Marketing Specialist at Tyro Payments Limited, you will play a key role in enhancing awareness, consideration, and adoption of our products by creating compelling content for every stage of the buyer journey.

You will collaborate across various departments to define, develop, and deliver effective, scalable product content. Measuring and optimising the effectiveness of this content will be essential to your success in this role.

Key Responsibilities
  • Produce and maintain high-quality product content for various channels, including blog posts, articles, infographics, demo videos, and website content.
  • Utilise analytics tools to track content performance, identify opportunities for optimisation, and test content across the website.
  • Develop a deep understanding of Tyro's customers, competitors, and products. Ensure content addresses customer needs and pain points at each stage of the buyer journey by leveraging research and data.
  • Manage product content requirements for go-to-market (GTM) motions and support general product marketing tasks, including customer value proposition (CVP) and messaging development.
What You'll Bring
  • Proven experience in understanding product marketing and marketing products to drive education.
  • Proven experience across product marketing, or similar role (ideally within financial services).
  • Knowledge of CMS, CRO principles, and digital marketing strategies.
  • Strong analytical skills and experience using analytics tools to track and report on content performance and optimise strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Perks and Benefits

We've worked hard to create an environment that's big on diversity, inclusion, and flexibility, and one that suits the changing needs of our people across Australia. Here are just some of the things Tyros tell us they love about working here:

  • A hybrid working policy that truly enables you to live your best life.
  • Learning and career development opportunities.
  • 16 weeks paid primary carers leave.
  • 12 weeks paid secondary carers leave.
  • Annual team-based volunteer day.
  • We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games.
  • Taco Tuesdays.
  • Mental health and wellness initiatives.
  • Personal finance initiatives.
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