Digital Marketing Lead

7 days ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $120,000

High-Impact Opportunity

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About Our Digital Marketing Role:

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This opportunity operates in a leading digital environment, offering products designed for everyday use and active environments.

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With a presence across multiple sales channels, it focuses on delivering practical solutions that balance performance with visual appeal.

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The business is known for its commitment to quality and customer satisfaction, serving a broad audience through retail and wholesale avenues.

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Job Description Overview

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SEO Strategy & Execution

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Design and implement robust SEO strategies to drive organic traffic, improve search rankings, and boost conversions.

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Identify and pursue high-value content opportunities to support long-term SEO growth.

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Continuously monitor, test, and refine SEO tactics to align with evolving search engine algorithms.

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Conduct in-depth keyword research and audience segmentation to uncover growth potential.

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Collaborate with content creators to develop SEO-driven articles, videos, and AI-powered tools.

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Google Ads Management

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Develop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube.

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Write persuasive ad copy and design visually engaging creatives tailored to target audiences.

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Implement smart bidding strategies to maximise ROI and campaign efficiency.

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Monitor campaign performance and make data-driven optimisation's.

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Cross-Functional Collaboration & UX Optimization

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Work closely with internal teams to build and optimise landing pages for better user experience and conversion.

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Support the creation of educational and promotional content that drives engagement and sales.

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Techincal Skills & Tools

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Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Google Search Console.

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Strong understanding of ecommerce platforms including Shopify, Amazon, and eBay.

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Skilled in graphic design tools such as Canva and Adobe Creative Suite.

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Up-to-date knowledge of digital marketing trends, SEO best practices, and Google algorithm updates.

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Requirements

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Degree-qualified in Marketing or a related field.

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2-5 years of hands-on experience in SEO and digital advertising.

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Analytical mindset with a passion for data and performance insights.

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Detail-oriented, accountable, and self-motivated.

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Excellent communicator with strong writing and verbal skills.

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Proven track record of growing and optimising websites through SEO.

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A creative thinker who blends technical expertise with strategic vision.

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A collaborative team player who thrives in a fast-paced environment.

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