Senior Marketing Manager

4 days ago

Sydney, New South Wales, Australia beBeeDirector Full time $230,000 - $260,000
Marketing and Sales Director Job

We are seeking a Marketing and Sales Director to lead our marketing strategy and drive business growth. As a key member of the team, you will be responsible for developing and implementing integrated marketing and sales strategies that drive brand visibility, lead generation, and client engagement across all segments.

  • Job Responsibilities:
  • Design and implement a multi-channel marketing strategy tailored to the Australian market.
  • Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers.
  • Lead demand generation initiatives across digital, content, and event channels to drive pipeline growth and accelerate the sales cycle.
  • Support content creation as part of demand generation and campaign initiatives.
  • Leverage marketing automation platforms (e.g., Marketo) and CRM tools (e.g., Salesforce) to manage campaigns, track performance, and optimize ROI.
  • Collaborate with global and regional teams to ensure consistent brand messaging and campaign execution across APAC.

Event Management & Outreach:

  • Plan and execute a range of in-person and virtual events, including conferences, roundtables, webinars, and sponsored events, with a strong focus on the Australian market.
  • Manage all aspects of event logistics: venue sourcing, vendor negotiation, catering, AV, collateral, and on-site execution.
  • Develop event marketing plans including audience targeting, invitation content, promotional materials, and post-event follow-up.
  • Ensure flawless execution and high attendee satisfaction through meticulous planning and stakeholder coordination.

Analytics & Reporting:

  • Track and report on campaign and event performance using KPIs and analytics dashboards.
  • Provide insights and recommendations to improve future marketing and event initiatives.
  • Maintain accurate records of marketing and event data in internal systems.

Requirements:

  • Minimum 5 years of experience in B2B marketing and event management, with a strong focus on the Australian market.
  • Exposure to or experience working within the broader Asian financial marketplace is highly desirable.
  • Proven experience in demand generation, digital marketing, and end-to-end event execution.
  • Strong project management and stakeholder engagement skills.
  • Familiarity with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and Microsoft Office preferred.
  • Excellent written and verbal communication skills.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred Attributes:

  • Experience working in a global matrixed organization.
  • Deep understanding of the financial services landscape in Australia, with awareness of regional dynamics across Asia.
  • Ability to work independently and collaboratively across time zones.
  • Creative thinker with a data-driven mindset.
  • Willingness to embrace AI and automation in marketing.

Benefits:

  • A competitive salary package.
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.

About Us:

We are a leading provider of innovative solutions and services. We value diversity, equity, and inclusion, and strive to create a workplace where everyone feels welcome and empowered to succeed.

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