Content Creator

5 days ago

Sydney, New South Wales, Australia Howatson Company Full time
About the Role

We are seeking a talented Content Creator to join our team at Howatson Company. As a key member of our creative team, you will be responsible for crafting compelling narratives that align with brand identities and meet the needs of our clients and marketing teams.

Key Responsibilities
  1. Develop Content Strategies: Collaborate with our creative and strategy teams to develop content that resonates with target audiences across various platforms.
  2. Write Engaging Copy: Write clear, engaging copy for retail brands, including email marketing, social media posts, website content, and brand campaigns.
  3. Refine Brand Voices: Develop and refine brand voices, ensuring consistency across all touchpoints.
  4. Stay Ahead of Industry Trends: Research industry trends, consumer insights, and competitor activities to inform content strategies.
  5. Contribute to Brainstorming Sessions: Contribute to brainstorming sessions, bringing fresh ideas and innovative approaches to content creation.
  6. Edit and Proofread Content: Edit and proofread content to ensure accuracy, clarity, and alignment with brand guidelines.
  7. Collaborate with Designers: Work closely with designers to ensure that content and visuals work together seamlessly.
Requirements
  1. Experience: Minimum of 3 years of experience as a content writer, copywriter, or in a similar creative writing role, preferably in an agency setting.
  2. Portfolio: Strong portfolio showcasing a range of writing styles and formats, with an emphasis on retail, brand, and social media content.
  3. Writing Skills: Excellent writing, editing, and proofreading skills, with an eye for detail and a knack for storytelling.
  4. Adaptability: Ability to adapt your writing style to different brands and audiences, maintaining a consistent voice and tone.
  5. Technical Skills: Proficiency with content management systems and basic understanding of SEO principles.
  6. Communication Skills: Strong communication and collaboration skills, with the ability to work well with cross-functional teams.
  7. Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
  8. Education: Bachelor's degree in English, journalism, marketing, or a related field (preferred, but not required).
Preferred Qualifications
  1. Content Strategy Experience: Experience in developing content strategies for brands, with a deep understanding of how content drives engagement and brand identity.
  2. Social Media Expertise: Knowledge of social media best practices and trends, with experience in crafting content specifically for platforms like Instagram, Facebook, and LinkedIn.
  3. Content Performance Metrics: Familiarity with content performance metrics and the ability to optimize content based on data insights.
  4. Passion for Storytelling: A passion for storytelling and a keen interest in staying ahead of industry trends.
About Howatson Company

Howatson Company is a fully integrated creative agency that believes in the power of influence. We believe that the magic comes from the '+'. The intersection of diverse people, culture, and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place.

We care fiercely about the people we work with, the brands we work on, and the world we live in.

We have five key values:

  1. Act without Judgement: Act without judgement or preconceptions to find the truth.
  2. Diversity Creates Breakthrough: Diversity creates breakthrough.
  3. Magic Lives at the Intersection: Magic lives at the intersection of people, culture, and capability.
  4. We Can Only Afford to be Distinctive: We can only afford to be distinctive.
  5. No 'House Style': No 'house style', we express creativity in all its forms.
  6. Never Walk Alone: Never walk alone.
  7. It's Everyone's Job to Think: It's everyone's job to think, to craft, to support.
  8. Values Cost Something: Values cost something.
  9. Talk is Cheap: Talk is cheap, we act with valour regardless the cost.

Some of our most recent accolades:

  • Contagious Pioneers - Best and Bravest 2024
  • Adnews Creative, Independent, Employer and Agency of the Year 2024
  • Cannes Global Independent Agency of the Year - Good 2023
  • Mumbrella Creative, Independent and Emerging Agency of the Year 2023
  • B&T Independent Agency of the Year 2023
  • Andy's Global Independent Agency of the Year 2023
  • Spikes Grand Prix, Independent Agency of the Year 2023
  • LBB APAC Creative Agency of the Year 2022
  • D&AD Global Independent Agency of the Year 2022
  • LIA Grand Prix 2022, Independent Agency of The Year AU/NZ 2022

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