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Performance Media Strategist

2 weeks ago

Council of the City of Sydney, Australia Storyful Full time

Job Description

We are looking for a Performance Media Strategist to join our team, responsible for overseeing performance media buying and execution across our diverse portfolio of brands.

Key Responsibilities:

  • Oversee the activation, management, and delivery of all digital acquisition campaigns across various channels including search, social, and display.
  • Work with the team to evolve existing performance marketing tactics and strategies to grow subscriptions and achieve business goals across the portfolio.
  • Collaborate with the Head of Performance Media to craft and bring to life roadmaps driving channel excellence and best practice.
  • Establish processes to ensure proper ad trafficking and setup, leveraging ad servers like CM360.
  • Work with internal stakeholders and third-party vendors to troubleshoot and resolve complex ad tagging, pixel, and tracking issues.
  • Analyse campaign performance data to identify trends, insights, and areas of opportunity. Stay up-to-date on the latest digital marketing trends, technologies, and best practices.
  • Provide regular performance reports to senior management, highlighting key results and performance insights.
  • Collaborate with other media functions, such as strategy, operations, and client servicing, to ensure cohesive campaign planning and execution.
  • Own the performance media experimentation roadmap to drive ongoing improvement.
  • Mentor and develop a team of performance media specialists, fostering growth through training and ongoing support.