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Social Media Strategist

2 weeks ago

Sydney, New South Wales, Australia Spacetalk Full time

As a Social Media Strategist at Spacetalk, you will be responsible for creating and implementing a comprehensive social media plan that drives engagement and brand awareness. Your mission will be to develop and execute campaigns that resonate with our target audiences, including tweens, teens, parents, and seniors.

About the Role

We are seeking an experienced Social Media Strategist to join our team. As a key member of our marketing department, you will work closely with cross-functional teams to create compelling content that embodies Spacetalk's values of safety, connection, and innovation across all stages of life.

Key Responsibilities:

  • Audit existing social channels and content to ensure alignment with our refreshed brand direction.
  • Create high-quality, relevant, and engaging content that cuts through to our target audiences.
  • Develop a strategic approach to content, combining virality, trust-building, and values-driven storytelling.
  • Collaborate with the Customer Service team to manage comments, reviews, and feedback effectively.

Requirements:

  • A deep understanding of social media, including the latest trends and platform best practices.
  • Experience engaging audiences on Instagram, Meta, YouTube, and more.
  • Ability to craft content that resonates with older markets, including tweens, teens, parents, and seniors.