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Global Brand Strategist

3 weeks ago

Sydney, New South Wales, Australia beBeeStrategist Full time $100,000 - $140,000
Shape the Future of a Global Icon

This is a pivotal opportunity to influence how the world experiences an industry-leading name, across every touchpoint, every journey, and every story told.

You will drive sustainable, profitable growth while inspiring both internal stakeholders and global audiences.

As the guardian of long-term brand equity, you will work at the intersection of creativity, commerce, and culture, helping define what this brand stands for in the hearts and minds of millions.

Main Responsibilities:
  • Lead the development and execution of a future-fit, globally resonant brand strategy.
  • Translate the brand vision into clear, actionable frameworks across marketing, customer experience, and internal culture.
  • Ensure consistent positioning that is culturally relevant and commercially impactful.
Key Performance Indicators:
  • Owning brand health tracking and measurement, turning insights into opportunities.
  • Reporting regularly to senior stakeholders, offering strategic recommendations to build brand equity and market perception.
Cross-Functional Collaboration:
  • Collaborating with marketing, customer experience, HR, and product teams to embed brand principles throughout the business.
  • Championing brand-led thinking across all facets of the organization.
Brand Governance:
  • Establishing a modern, agile brand governance model.
  • Ensuring consistent, high-quality brand expression across channels, platforms, and geographies.
Agency and Partner Management:
  • Leading relationships with global and regional creative partners.
  • Driving best-in-class brand work that delivers both creative excellence and business results.
Leadership and Advocacy:
  • Acting as a senior brand ambassador within the organization.
  • Mentoring and inspiring teams to drive brand excellence with creativity, discipline, and passion.

Requirements and Qualifications:

  • A minimum of 10 years' experience in brand management or strategic marketing, with at least 3 years in a senior leadership role in a multinational environment.
  • A bachelor's degree in Marketing, Business, Communications, or a related field; advanced brand or strategy training a plus.
  • Demonstrated success building and evolving global brands with measurable impact.
  • A strategic thinker with creative flair and commercial focus.