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Sales Channel Director

3 weeks ago

Newcastle, New South Wales, Australia beBee Careers Full time
Job Description

We are seeking a highly motivated and experienced Sales Channel Director to lead our direct sales channels and drive revenue growth.

Key Responsibilities
  • Leadership and Staff Development:
    • Lead and motivate a team of sales staff across various channels, including cellar door and wine club sales.
    • Provide regular training and professional development opportunities to enhance the skills of the sales team.
    • Create a collaborative and high-performance team culture aligned with our brand's values and goals.
  • Cellar Door Sales Management:
    • Lead the cellar door management team to oversee the day-to-day operations of the Cellar Door, ensuring sales goals are met and customer experiences exceed expectations.
    • Collaborate with the cellar door team to develop unique and engaging wine experiences, optimize efficiencies, and develop customer engagement strategies.
    • Maintain a strong understanding of customer feedback and preferences to adapt strategies for increased sales and satisfaction.
  • Wine Club Sales & Member Acquisition:
    • Develop and implement strategies to drive membership acquisition and retention, ensuring growth of the wine club.
    • Establish and manage the wine club sales budget, aligning financial goals with sales targets.
    • Foster a personalized relationship with wine club members to ensure satisfaction and continued engagement.
    • Work closely with marketing to create campaigns and promotions that drive membership growth and increase revenue.
  • Event Management & Sales:
    • Plan, coordinate, and execute internal and external events (e.g., wine tastings, private dinners, consumer festivals) to drive brand awareness and sales.
    • Lead and support the events team in ensuring successful execution and maximum engagement from attendees.
    • Establish budgets for member and consumer events and track performance against targets, ensuring events deliver on both sales and brand positioning goals.
  • Sales Strategy, Budget Creation & Forecasting:
    • Contribute to the development and management of the annual sales budget for all direct sales channels, ensuring alignment with broader business objectives and financial targets.
    • Provide regular sales forecasting, performance analysis, and adjust strategies as necessary to ensure continuous growth and achievement of KPIs.
    • Conduct in-depth analysis of sales trends, customer behavior, and market conditions to make data-driven decisions and inform sales strategies.
    • Lead the sales team in implementing strategies that increase customer acquisition, loyalty, and retention, particularly through the Cellar Door and Wine Club programs.
  • Reporting & Performance Metrics:
    • Regularly report on sales performance, team achievements, and key metrics (e.g., wine club membership growth, event success, cellar door conversion rates).
    • Identify areas for improvement and implement changes to processes, team structure, or sales strategies to optimize performance.
    • Track inventory and sales data, ensuring accurate reporting and optimal stock management.
Required Skills and Qualifications
  • 5+ years of experience in a direct sales or management role, ideally within the wine, hospitality, or luxury beverage industry.
  • Strong understanding of wine and the wine industry, with the ability to educate staff and customers on wine tasting, production, and pairings.
  • Proven experience in staff leadership and development, including performance management, recruitment, and coaching of sales teams.
  • Demonstrated success in sales budgeting, forecasting, and achieving sales targets.
  • Strong strategic thinking and data-driven decision-making skills, with the ability to analyze sales performance and market trends.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to engage effectively with customers, wine club members, and stakeholders.
  • Ability to execute and manage large-scale events and represent the brand at external industry events, festivals, and trade shows.
  • High level of organizational and time management skills, with the ability to handle multiple priorities and meet deadlines.
  • CRM software proficiency is highly desirable.
  • Must hold current RSA or be willing to obtain.
Benefits
  • Leadership Opportunity: Play a key role in driving growth and shaping the future of our direct sales channels.
  • Competitive Compensation: Attractive salary package, comprehensive benefits.
  • Industry Engagement: Access to exclusive industry events and ongoing professional development opportunities.
  • A Dynamic Team Environment: Work with a passionate team that values collaboration and innovation.