Content Marketing Strategist

1 month ago


Sydney, New South Wales, Australia Red Bull Full time

As a key member of the Red Bull team, you will play a pivotal role in fostering relationships with content creators and influencers in the Active Lifestyle industry. Your primary objective will be to develop and execute strategies that increase brand awareness, product relevance, and trust among this demographic.

Key responsibilities include:

  • Identifying and developing relationships with content creators whose organic reach can add value to the business in the Active Lifestyle industry.
  • Collaborating with stakeholders in Sports, Brand & Field Marketing to develop Creator Marketing initiatives across the calendar year, integrating into existing projects as well as developing new concepts in Active Lifestyle.
  • Regularly monitoring and reporting on the performance of Creator Marketing initiatives, ensuring key business objectives are being met.

Requirements include:

  • A minimum of a few years' experience in working with Social Media Influencers or other high-profile talent or athletes.
  • Preferably, relevant tertiary education and experience within the FMCG or Media industries.
  • Travel 40-50%.

At Red Bull, we value entrepreneurial spirit, a passion for innovation, and a commitment to excellence. If you're a motivated and creative individual looking to make a meaningful impact, we encourage you to apply.



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