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Digital Marketing Specialist

1 month ago

South Yarra, Victoria, Australia King Kong Full time
Unlock Your Potential as a PPC Specialist at King Kong

Are you a digital marketing enthusiast with a passion for paid media? Do you thrive in a fast-paced environment where no two days are the same? We're looking for a talented PPC Specialist to join our team at King Kong, a world-class digital marketing agency that's growing rapidly.

About the Role:

We're seeking a highly skilled PPC Specialist to manage a portfolio of client pay-per-click campaigns from creation to optimisation. As a key member of our team, you'll be responsible for setting up, managing, and optimising campaigns using Google AdWords, as well as providing insights to improve website and landing page conversion rates.

Key Responsibilities:

  • Setup, manage, and optimise campaigns using Google AdWords
  • Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics to squeeze the most ROI out of each dollar spent
  • Create standout Google ad copy that promotes curiosity and enticement
  • Write effective direct response ad copy that sells
  • Manage landing pages and websites to install conversion code and tracking pixels
  • Communicate effectively with and educate Account Managers who will relay to clients the strategies of your campaigns
  • Be invested in each client's business as though it were your own
  • Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation
  • Keep your finger on the pulse to identify opportunities within paid media for the benefit of both King Kong and our clients

Requirements:

  • 1-2 years experience building and running AdWords campaigns
  • Experience with Google Analytics
  • Google AdWords & Analytics certified
  • Understanding of email marketing systems (MailChimp or similar)
  • Hunger to stay up-to-date in the fast-changing environment
  • Willing to try new strategies
  • Data-driven and analytical
  • Capable of managing time effectively to ensure all clients receive a high quality of care
  • Experience with Photoshop is a PLUS
  • Experience with Google Tag Manager is a PLUS

What We Offer:

  • Generous salary - we want Australia's best talent and reward as such
  • Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness
  • Amazing growth prospects and upward mobility in our fast-paced agency
  • INSANE events - You name it and we've probably done it
  • Company trips away - such as glamping, Bali & Thailand
  • Two days work from home - because sometimes you just want to wear your comfy pants and slippers
  • Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport

We move at a lightning pace. Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around.