Digital Marketing Specialist

1 week ago

South Yarra, Victoria, Australia King Kong Full time
Unlock Your Potential as a Facebook Ads Expert

Are you a seasoned Facebook marketer looking for a new challenge? Do you have a passion for driving results-driven campaigns and a keen eye for detail? We're seeking a highly skilled Facebook Ads Manager to join our team at King Kong, a leading digital marketing agency.

About the Role

We're looking for a talented individual who can take our Facebook Ads campaigns to the next level. As a Facebook Ads Manager, you'll be responsible for setting up, managing, and optimising our campaigns within Facebook's Business Manager, utilising Ads Manager and analytical tools. You'll also be tasked with analysing Google Analytics and Facebook's analytics to identify areas of opportunity and implementing conversion rate optimisation tactics to squeeze the most ROI out of each dollar spent.

Your Key Responsibilities

  • Setup, manage, and optimise King Kong campaigns within Facebook's Business Manager, utilising Ads Manager and analytical tools.
  • Analyse both Google Analytics and Facebook's analytics to identify areas of opportunity and implement conversion rate optimisation tactics.
  • Create compelling Facebook creative that cuts through the newsfeed.
  • Ensure conversion tracking is installed and working across Facebook Analytics and Google Analytics.
  • Prepare performance analysis reports and make recommendations for corrective modifications.
  • Manage the Quantum Growth Facebook community.
  • Manage and maintain ROAS/CPL targets.

What We Offer

  • Extensive training and full support to help you grow your skills and confidence.
  • A generous salary and benefits package.
  • The opportunity to work with a talented team of digital marketers and growth experts.
  • A dynamic and fast-paced work environment.
  • The chance to work on a wide range of campaigns and projects.

Requirements

  • Experience with Facebook Ads Manager.
  • Experience with Google Analytics.
  • Competence with Google Tag Manager.
  • Understanding of email marketing systems.
  • Passion for online marketing and digital strategies.
  • Excellent verbal and written communication skills.
  • Ability to manage multiple tasks and projects at once.
  • A positive, problem-solving attitude.
  • Keen willingness to learn and grow within the team.

What to Expect

As a Facebook Ads Manager at King Kong, you can expect a dynamic and fast-paced work environment where no two days are the same. You'll have the opportunity to work on a wide range of campaigns and projects, and you'll be supported by a talented team of digital marketers and growth experts. If you're passionate about Facebook Ads and have a keen eye for detail, we'd love to hear from you.

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