Chief Consumer Content Strategist

1 week ago

Sydney, New South Wales, Australia beBeeCommunications Full time $165,011 - $195,951
Job Overview:

Spearhead the evolution of MoneySmart program by driving impactful consumer campaigns and content strategy, ensuring a leading position in independent financial information.

Key Responsibilities:
  • Lead a high-performing team responsible for developing engaging content across multiple channels, fostering impactful campaigns and digital engagement.
  • Implement a comprehensive consumer communication strategy to expand MoneySmart's reach and relevance, shaping its future direction.
  • Act as a key spokesperson, building strong relationships with media representatives to enhance engagement on consumer finances.
  • Oversee content creation and optimization, focusing on audience-led, data-driven approaches to maximize effectiveness.
  • Manage campaign resources and timelines to ensure high-impact delivery, adhering to regulatory and best practices.
Requirements:
  • Extensive experience in communications, public relations, marketing or related fields.
  • Deep understanding of digital content creation, SEO, social media marketing, and web analytics.
  • Proven track record of leading teams and developing compelling, user-centric content that resonates in a competitive market.

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