Marketing Automation Strategist, APAC

2 weeks ago

Sydney, New South Wales, Australia Procore Technologies Full time
Marketing Automation Manager, APAC Job Description

Procore Technologies is seeking a seasoned Marketing Automation Manager to join our global Marketing Automation team. This role will focus on delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers in the APAC region.

Main Responsibilities:

  • Lead the execution of global email campaigns, nurture programs, and Account-Based Marketing initiatives in Marketo and Demandbase, ensuring continuous optimization.
  • Manage our marketing database, guaranteeing data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems.
  • Collaborate with the ANZ Campaigns team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement, and retention across the entire prospect-to-customer journey.
  • Develop and communicate comprehensive reporting on marketing campaigns, covering metrics from webinars, events, advertising, email, and web traffic performance to inform data-driven decisions on marketing campaign strategies.
  • Identify opportunities to tailor global processes for regional needs, implementing solutions to accommodate our unique APAC market requirements.
  • Serve as the subject matter expert on Marketing Automation, teaching other team members best practices and providing guidance on system administration and managing system integrations.

Requirements:

  • Bachelor's Degree in Marketing or Business, or comparable work experience.
  • 7+ years of experience in a Marketing Automation, Email Marketing, or Marketing Operations role, preferably in a B2B SaaS capacity.
  • Expert-level experience in Marketo, including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred.
  • Experience managing an ABM orchestration platform, such as Demandbase or 6Sense.
  • Experience with reporting on email campaign and program performance and providing insights and recommendations to senior management.
  • A critical thinker who is highly organized and detail-oriented.
  • Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
  • Comfortable with editing and optimizing HTML/CSS for email templates.

About Procore:

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact benefits@procore.com to discuss reasonable accommodations.

If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.

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