Brand Experience Architect

13 hours ago

Melbourne, Victoria, Australia beBeeRebrand Full time $90,000 - $120,000

Job Title: Brand Experience Architect

Job Description:

This is a rare opportunity to shape and embed a recently revitalised brand within one of Australia's most iconic public precincts.

The successful candidate will take an ambitious rebrand and bring it to life across destination, commercial, corporate, and consumer channels — ensuring the brand is experienced consistently and meaningfully at every touchpoint.

Main Responsibilities:
  • Develop and implement strategic initiatives to drive recognition and awareness through destination branding.
  • Align commercial positioning with partnership and content acquisition strategies.
  • Elevate consumer brand experience across guest-facing communications and environments.
  • Establish brand governance frameworks, tools, and processes, embedding best-practice brand management across diverse stakeholders.
Key Skills and Qualifications:
  • 7+ years' experience in brand strategy/management within complex, multi-stakeholder environments.
  • Proven experience leading brand evolution, positioning, and identity projects.
  • Expertise in brand governance and BAU brand operations.
  • Strong stakeholder engagement and change management skills.
  • Exceptional communication skills — able to simplify complexity and inspire action.
Why You'll Love This Role:
  • Work on a brand with national and international visibility.
  • Collaborate with industry-leading professionals in marketing, communications, and events.
  • Influence brand experience for millions of visitors each year.
  • Join a forward-thinking organisation committed to innovation and cultural impact.

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