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Expert Data-Driven Digital Strategist
3 weeks ago
We are seeking a seasoned Conversion and Digital Analyst to join our team. As a key player in enhancing our online customer experience, you will leverage your expertise in data-driven decision making and experimentation to drive business growth.
This role encompasses analysing user behaviour, identifying areas for improvement, and contributing to our digital strategy. You will design and execute personalisation strategies, develop and monitor Conversion Rate Optimisation (CRO) initiatives, and collaborate with stakeholders to align digital efforts with broader business objectives.
Key Responsibilities:
- Design and execute personalisation strategies using MarTech platforms
- Develop and monitor CRO initiatives to improve website performance and conversion rates
- Execute and analyse A/B and multivariate testing to optimise landing pages and key content
- Leverage analytics tools to uncover user behaviour insights and report on performance through interactive dashboards
- Manage personalisation platforms to support targeted optimisations
Requirements:
- 5+ years of experience in conversion, UX, optimisation, and/or analytics
- Tertiary qualifications in Digital Marketing, Mathematics, Statistics, or Computer Science
- Demonstrated expertise in Google Analytics, SimilarWeb, Hotjar, Optimizely CRO tool, and Fullstory
- Familiarity with data visualisation tools like Tableau and MicroStrategy
- Proven experience in data analysis and digital analytics tools
The Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and professional development
- Collaborative and inclusive work environment
