Data-Driven Digital Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $103,171 - $108,902
Job Overview

This role is a critical component of the digital strategy, driving enhancements to the University's online presence through data-driven insights and experimentation.

The Digital Experience Specialist plays a pivotal role in elevating the effectiveness of La Trobe University's digital offerings by combining strategic and tactical responsibilities.

Key objectives include:

  • Improving lead volume capture, quality, engagement, and application conversion;
  • Leading data analysis, experimentation, A/B testing, and personalization strategies to enhance digital performance and user experience;
  • Collaborating with cross-functional teams to translate data-driven opportunities into impactful optimization initiatives.

This position requires a blend of hands-on delivery and critical thinking, utilizing actionable insights to inform direction and continuously improve the digital experience.

Requirements

To be considered for this position, you will have:

  • A degree in any relevant field or extensive experience and management expertise;
  • A customer-centric digital optimization professional with experience in using data to improve website conversion and digital engagement;
  • A strong understanding of CRO strategies, web UX principles, and user behavior analytics;
  • Demonstrated ability to take ownership of a digital optimization roadmap and deliver measurable improvements;
  • Demonstrated technical capability across digital analytics and optimization platforms.
How to Apply

For further information, please submit an online application including your resume and a document addressing each bullet point under the Essential Criteria 'Skills and Knowledge Required' found in the job description.

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