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Digital Media Director

2 months ago

North Sydney Council, Australia Bigwave Digital Full time

Job Title: Paid Media Manager

Job Summary:

We are seeking a highly skilled Paid Media Manager to lead our team of digital marketing specialists. As a key member of our team, you will be responsible for planning, executing, and optimizing paid social campaigns across multiple platforms.

Key Responsibilities:

  • Team Leadership: Manage a team of paid media specialists, providing guidance, mentorship, and strategic direction to ensure successful campaign execution.
  • Campaign Planning: Develop and execute comprehensive paid social media strategies across Meta, LinkedIn, Pinterest, and other platforms.
  • Data Analysis: Analyze campaign performance data to identify trends, opportunities, and areas for improvement, and make data-driven decisions to optimize campaigns.
  • Collaboration: Work closely with creative and account teams to develop integrated marketing solutions that drive business results.
  • Industry Trends: Stay up-to-date with the latest industry trends and best practices to ensure our campaigns remain innovative and effective.

Requirements:

  • Management Experience: 3+ years of experience managing a team in a digital marketing or agency environment.
  • Paid Social Expertise: Proven experience with Meta (Facebook/Instagram), LinkedIn, and Pinterest platforms.
  • Data-Driven Decision Making: Strong analytical skills and ability to translate insights into actionable recommendations.
  • Creative Problem-Solving: Ability to think creatively and develop innovative solutions to complex problems.

About Bigwave Digital:

Bigwave Digital is a dynamic and innovative digital marketing agency that helps businesses succeed in the digital landscape. We are passionate about delivering exceptional results and building long-term relationships with our clients.