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Marketing Communications Specialist
2 months ago
We are seeking a highly skilled Marketing Communications Specialist to join our team at the State Government of Victoria, Australia. As a key member of our marketing team, you will play a critical role in developing and delivering campaigns and communications to guide and support customers through the many changes that impact the roads and public transport network.
This includes providing crucial information for communities to plan their journeys through planned disruptions, maintenance works, special events, timetable changes, and navigating new assets and infrastructure on the network. Working collaboratively with internal and external stakeholders, this position ensures coordinated and consistent communications across DTP and partner channels to ensure accurate, reliable, and timely information is available across all customer touchpoints.
Key Responsibilities- Effective Campaign Planning: Develop and implement high-quality campaign plans and materials that are customized to channel and delivered according to set objectives.
- Campaign Integration: Ensure that campaigns are integrated into the channel experience and are consistent and coordinated.
- Timely Delivery: Ensure that campaign materials are delivered on time as per the marketing and content calendars.
- Budget Management: Ensure that campaign spending is appropriately tracked, managed, and delivered on budget.
- Informed Stakeholders: Internal and external stakeholders are made aware of and understand the campaigns that are delivered.
- Promote and Support Safe, Inclusive, and Flexible Team Operations.
As a Marketing Communications Specialist, you will ensure that day-to-day activities align with the team and organizational strategies. You will identify and develop objectives, guiding your team through the strategic planning process to link strategies with actionable outcomes. Your role will involve collaborating with stakeholders and users to co-create marketing solutions. You will work closely with experts to understand user needs, gather insights, and validate strategies through prototyping and testing. Timely decision-making will be crucial to maintain project momentum. You will be responsible for defining and managing tasks to achieve agreed outcomes, monitoring progress, and implementing corrective actions when necessary. Effective communication is essential; you will use appropriate media to present information clearly and develop understanding among diverse audiences.
Qualifications and Experience- Demonstrated Previous Experience: In a customer-led marketing, communications, or community engagement role. Previous experience in government, transport, or related industry is desirable, but not essential.
- Relevant Tertiary Qualification: In marketing or a communications-related discipline.
- Meaningful Work: Making Victorian communities more accessible and liveable.
- Professional Growth and Development Opportunities: Across the department and the wider Victorian Public Services.
- Hybrid Working Model: Focused on collaboration and teamwork.
- Optimal Work-Life Balance Initiatives: Including flexible working arrangements.
- Opportunity to Work Across Multiple Urban and Suburban Hubs.
- We Prioritise the Development of a Safe and Inclusive Culture.
We are an equal opportunity employer, embracing a diverse range of applicants. At our department, we prioritize the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.
