Marketing and Communications Specialist
2 months ago
About Pinnacle Scientific Pty Ltd:
We are a leading provider of scientific solutions and services, dedicated to delivering innovative and effective marketing strategies to the optics and photonics industry.
Job Summary:
We are seeking a highly motivated and experienced Marketing Specialist to join our team. The successful candidate will be responsible for planning and executing targeted marketing campaigns, promoting sales to key customers, and developing strong relationships with our clients.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales growth.
- Promote sales to universities, research laboratories, OEM/industrial customers in Australia & New Zealand, and other key markets.
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
- Conduct market research to stay up-to-date on industry trends and competitor activity.
- Develop and maintain strong relationships with key customers and stakeholders.
Requirements:
- Bachelor's degree or higher in optics, physics, lasers, marketing, or a related field.
- Minimum of 3 years of relevant work experience in marketing, sales, or a related field.
- Excellent technical writing skills and ability to communicate complex ideas effectively.
- Extensive knowledge of SEO and online/social media marketing principles and best practices.
- Strong self-motivation and good team-work spirit with ability to work independently and collaboratively.
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