Digital Marketing Technology Lead

4 days ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

Job Opportunity:

Senior Business Analyst

This role focuses on transforming marketing and loyalty management capabilities through collaboration with vendors and internal teams. Key objectives include delivering program goals by adding new solutions or upgrading existing platforms.

This is a unique opportunity to join the ground floor of an exciting program, shaping exceptional customer experiences through smart technology. Your expertise will help deliver secure, efficient, and highly effective solutions across our growing marketing technology ecosystem.

Main Responsibilities:
  • Collaborate with stakeholders to understand needs and lead the design and deployment of technology solutions.
  • Oversight of procurement, deployment, and configuration of new solutions.
  • Develop clear business requirements and user stories to guide technical teams and ensure alignment with business goals.
  • Design test plans and execute testing to ensure delivered technical solutions function as required.
  • Manage delivery teams and vendors to achieve defined goals.
Key Requirements:
  • Tertiary qualifications in business, IT, commerce, or a related field, with experience in a similar role.
  • Technical and analytical expertise in marketing technology, including customer relationship management, loyalty management, marketing automation, digital advertising, social media management, digital asset management, customer data platforms, and key retail customer touchpoints.
  • Understanding of and experience in managing the Software Development Life Cycle (SDLC), business analysis, technical analysis, etc.
  • Strong analytical and problem-solving mindset, detail-oriented, inquisitive, and commercially aware.
  • Collaborative and adaptable communicator, skilled at working across teams and levels, balancing multiple stakeholder needs.

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