Marketing Strategist
3 weeks ago
We are seeking a highly skilled Marketing Specialist to lead our Communities Marketing team at Stockland. In this role, you will develop and implement innovative project marketing strategies and practices across Melbourne West, supporting the delivery of the project vision and outcomes.
About the Role
You will be responsible for devising and embedding improvements to the customer journey and engagement strategies across the assets you manage.
- Develop and implement marketing strategies and practices that support the asset's vision and values.
- Ensure Residential Local Area Marketing (LAM) planning framework is used to leverage the Stockland brand, acquire new leads, and support the achievement of sales targets for the business.
- Manage eDM and social media content and communications to customers.
- Build and maintain relationships with external suppliers, providing high-quality briefs that achieve high-quality outputs and meet budget and deadlines.
- Devise, manage, and maintain asset marketing business plans and FY strategies.
- Contribute to asset business planning, Project Control Groups (PCG), liveability action plans, and place visioning strategies.
- Ensure community development initiatives are integrated into LAM plans and executed accordingly.
- Review and interpret data to provide key insights and drive a culture of community insights to assist decision-making at a project level and enhance marketing and sales strategies.
- Review and evaluate competitor marketing activity and changing consumer trends to incorporate learnings into national and local campaign development and execution.
- Manage and monitor the marketing expenditure and reforecasting in line with agreed annual budgets to minimize overspend impacts.
About You
- Appropriate tertiary qualifications.
- 5+ years of marketing experience, including technical knowledge related to the production of marketing materials, developing, and executing strategies.
- Project management expertise.
- Experience managing external agencies and suppliers.
- Budget managing experience.
- Strong verbal and oral communication skills, with a keen eye for detail.
The Stockland Proposition
At Stockland, we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.
We recognize the importance of flexibility and work-life quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this.
We offer competitive remuneration and benefits. Benefits include free access to or subsidized lifestyle, health, well-being, and financial services products.
Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents, or Open Work Visa holders with more than 12 months' validity from their role start date.
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