Digital Marketing Lead: Strategic Growth and Innovation

2 weeks ago

Sydney, New South Wales, Australia ANZ Full time

About Suncorp Bank, a proud part of the ANZ Group, you'll be doing work that really matters. Every role, in every team, is working towards supporting the financial wellbeing of our million+ customers.

Our team members' wellbeing is a top priority, with a range of benefits and support resources to create a healthy work-life balance.

We're committed to creating a workplace where people from all backgrounds, identities and beliefs can thrive in an environment of inclusivity and mutual respect.

A Digital Marketing Lead Role

This full-time, 12-month Max Term position involves contributing to the strategic direction and ongoing optimisation of digital marketing programs.

You'll drive best practice innovation through strategic use of digital and social marketing channels, data, technology and analytics, and drive demonstrable business outcomes.

Your Key Responsibilities

  • Delivery and implementation of effective digital marketing to contribute to customer and financial objectives.
  • Identify opportunities to test and learn to drive marketing effectiveness of existing and new digital marketing programs.
  • Work closely with the Media Agency to evolve the always on digital marketing program & ensure activity is delivering outcomes for the business.
  • Utilise Marketing & Analytic platforms to share regular reporting & insights to the business.
  • Manage digital media budgets and ensure ROI.
  • Define and develop ongoing new strategic initiatives for the Digital Marketing program.
  • Lead a team to execute key digital marketing performance activity.
  • Maximise ROI of digital marketing programs and focus on continual improvement.
  • Lead the sharing of insights and experience to relevant workgroups and stakeholders on best practise digital marketing programs.
  • Work collaboratively with B&W teams and with the wider IPP Brand and Marketing team wider Suncorp Bank stakeholders such as Product, Digital, Risk & Legal teams.

What You'll Bring

  • Tertiary Degree in Business or Marketing.
  • Work experience in a Digital Marketing environment.
  • Expert in managing and implementing digital performance media programs (SEM, Display, Affiliates, Social).
  • Experience with optimising & utilising Google platforms such Analytics 360, SA & Data studio or equivalent and Adobe Analytics.
  • Agency / Consultancy based experience is advantageous and sound knowledge of the workings of media & creative agencies.
  • Proven ability to manage a team and set clear direction and goals, and initiate and manage change.
  • Knowledge of Marketing automation technology.
  • Excellent strategic planning skills to drive business benefit and maximise opportunities.
  • Ability to predict future trends and developments in digital marketing.
  • Expertise in defining digital analytics, managing attribution and data driven marketing strategies.
  • Ability communicating complex and detailed information simply and effectively.
  • Excellent problem solving and analytical skills and embraces 'Test and learn' ethos.
  • Expertise in managing budgets & financials.
  • Highly effective communication and consulting skills.
  • Strong strategic and conceptual thinking skills.

Why Join Us?

We offer a highly competitive salary ranging between $120,000 - $180,000 per annum, depending on your experience.

As a valued member of our team, you'll have access to a range of benefits and support resources to help you grow both personally and professionally.

Location

Sydney

Job Type

Full-time, 12-month Max Term contract

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