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APAC Publisher Growth Leader

1 week ago

Sydney, New South Wales, Australia Taboola Full time

As a key member of Taboola's APAC team, the Regional Publisher Growth Leader will be responsible for driving the growth of our publisher base across the region. This role will require strong leadership and commercial acumen, as well as the ability to collaborate with cross-functional teams to achieve business objectives.

The Regional Publisher Growth Leader will oversee a team of Publisher Account Directors, Publisher Sales Directors, Publisher Account Managers, and Publisher Sellers, providing guidance and support to ensure they meet their commercial targets and operational goals.

Key Responsibilities:

  • Commercial Leadership:
    • Drive the acquisition of new publishers across the region, with an emphasis on successful partnerships and revenue growth.
    • Oversee publisher renewals and growth within the existing publisher base, focusing on product adoption and margin improvement.
    • Manage the region's commercial operations, including negotiations and contractual best practices.
  • Sales Leadership:
    • Guide the team in building strong, strategic relationships with publishers across commercial, product, editorial, and C-suite personas.
    • Support complex negotiations and ensure terms align with Taboola's business objectives.
    • Monitor sales and account management performance against targets, making tactical adjustments where necessary.
    • Partner with finance and regional leadership to forecast revenue.
  • Product Adoption:
    • Partner with the Audience Development Team to drive stickiness with key publishers via Taboola's Audience Solution.
    • Drive global strategic initiatives such as Header Bidding and other product initiatives (e.g., Audience/HB).
  • Strategic Leadership:
    • Act as the key regional driver for Taboola's global strategies, ensuring they are executed effectively at the local level.
    • Tailor global initiatives to meet the specific needs, trends, and opportunities in the region while maintaining alignment with Taboola's overall goals.
  • Cross-functional & Matrixed Collaboration:
    • Collaborate closely with in-market Country Managers and Regional Directors to ensure alignment between publisher and broader market strategies.
    • Maintain transparency and clear communication to ensure coordinated execution without overlap.
    • Delegate external-facing commercial activities to regional leaders when prudent, such as negotiations (language differences, pre-existing relationships, etc.).
  • Team Leadership & Development:
    • Leading through influence, mentor, and develop the Publisher team across the region, ensuring they are equipped to meet commercial targets and operational goals.
    • Support Country Managers and Regional Directors to foster a collaborative and high-performance publisher department across APAC.
  • Operational Efficiency:
    • Identify and implement process improvements to streamline publisher account management, sales processes, and reporting.
    • Drive operational excellence, ensuring the team is maximizing productivity and adhering to best practices.

Requirements:

  • Strategic Vision & Execution: Ability to develop and execute strategic plans that align with global initiatives while addressing regional market needs.
  • Commercial Acumen: Strong understanding of the ad tech and publishing landscape, with a proven track record of driving revenue growth and optimizing margins via product adoption and effective deal-making.
  • Leadership & Influence: Ability to lead cross-functional teams in a matrixed environment, with strong collaboration and influencing skills.
  • Relationship Management: Proven experience in building and maintaining relationships with high-level stakeholders, both internally and externally.
  • Adaptability: Flexibility to navigate the complexities of a matrixed organization, adjusting strategies and approaches based on market dynamics.