Chief Media and Digital Strategist

5 days ago

Brisbane, Queensland, Australia beBeeDigital Full time $110,000 - $145,000
Strategic Communications and Digital Leadership

As a key member of the Strategic Communications and Data directorate, you will play a pivotal role in driving the development, implementation, and evaluation of media and digital strategies that support the office's goals and align with government priorities.

This role requires a collaborative leader who can deliver evidence-based strategies to influence behavioural and attitudinal change in industry. The ideal candidate will have extensive expertise in media planning, crisis communications, and issues management, paired with exceptional skills in crafting compelling messages across traditional and digital channels.

  • Develop, implement, and evaluate media and/or digital strategies, activities, and interactions, including media responses, editorials, media events/opportunities, interview requests, internal and external publications, social media channels/content, and the office's issues and crisis management framework.
  • Support senior leaders to raise the office's profile with industry and external audiences through high-quality digital and media materials and monitoring tasks that promote the office's programs and initiatives.
  • Lead the development, implementation, publication, and evaluation of the office's stakeholder eNews subscription service strategy and social media channels.
  • Coach and motivate direct reports to achieve operational and personal development objectives, ensuring effective team management and documentation of performance agreements.
  • Develop and maintain working relationships to deliver media/digital services in a timely manner and provide expert advice on project progress and new innovations.

The successful candidate will be a proactive problem solver who anticipates challenges and delivers effective strategies. They will also have proficiency in digital tools, analytics, and creative execution, ensuring innovative solutions that align with organisational goals.

Key Responsibilities:

• Develop and execute comprehensive media and digital strategies aligned with the office's goals.

• Foster strong relationships with stakeholders to deliver high-quality media and digital services.

• Provide expert guidance on project progression and innovative solutions.

• Lead the development and implementation of the office's eNews subscription service strategy and social media channels.

• Coach and mentor direct reports to achieve operational and personal development objectives.

• Monitor and evaluate the effectiveness of media and digital strategies, making recommendations for improvement.

Requirements:

• Proven track record of delivering strategic communications and digital leadership in a similar context.

• Expertise in media planning, crisis communications, and issues management.

• Exceptional skills in crafting compelling messages across traditional and digital channels.

• Strong relationship-building and interpersonal skills.

• Ability to work collaboratively with senior leaders and stakeholders.

• Proficiency in digital tools, analytics, and creative execution.

What We Offer:

• Opportunity to drive meaningful change and contribute to organisational success.

• Collaborative and dynamic work environment.

• Professional development opportunities to enhance your skills and knowledge.

• Recognition and reward for outstanding performance and contributions.

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