Digital Marketing Specialist

1 day ago


Melbourne, Victoria, Australia Coforge Full time

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Talent Acquisition at Coforge (Australia & New Zealand)

Job Title: Digital Marketing Specialist

Skills: Campaign Launch

Experience: 5-15 Years

Location: Melbourne

Job Type: Full time/Contract

We at Coforge are hiring for Digital Marketing Specialist with the following skillset:

The Digital Media Strategist is a client-facing role that focuses on running successful digital media campaigns and requires expertise in Paid Search, Paid Social, and Display.

As a Digital Media Strategist, you'll proactively manage campaigns and work closely with internal teams such as Media Analysts and Ad Operations from media plan creation to campaign launch.

Main Responsibilities:

  • Develop an in-depth understanding of client needs and establish a cohesive, trusting relationship.
  • Conduct conference calls with high value clients regarding campaign performance and recommend modifications for improved campaign performance, while providing analysis and commentary for client reports.
  • Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels.
  • Recommend new products and budget re-allocation/growth for existing clients.
  • Stay up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers, and websites, and assess the potential impact of industry events/trends on the client's business.
  • Manage client onboarding and renewal process.
  • Work with Analyst to draft ad copy and keywords and present them to clients for approval.
  • Initiate campaign set-up and workflow for tracking tags.
  • Manage creative development and client approval process.
  • Establish deadlines for various components to achieve completed projects by designated due dates.
  • Ensure all new and renewal campaigns launch and quality SLAs are met.
  • Proficient experience in Online and social media.
  • Hands-on experience in implementing and managing Digital Media Campaigns through Google Ads, Meta/Facebook and/or relevant channels.
  • Proven experience in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time.
  • Ability to professionally represent at client meetings and on conference calls.
  • Ability to effectively influence key internal partners at all levels within the organization.
  • Good to have knowledge or experience in the Hotel Marketing, Hospitality or Tourism industry.
  • Relevant Degree in field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance preferred.
Seniority level

Associate

Employment type

Full-time

Job function

Information Technology

Industries

IT Services and IT Consulting

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