Senior Digital Activation Manager
5 days ago
Senior Digital Activation Manager
About the Role
We are seeking a Senior Digital Activation Manager to lead our digital strategy and consumer connection across the Pacific market. This role will drive an integrated digital plan that delivers seamless consumer experiences across all touchpoints.
The successful candidate will be responsible for connecting engagement opportunities across sales channels, shaping how we capture and use data to better understand our consumers, and creating a meaningful two-way value exchange between them and our brand.
This is an opportunity to lead initiatives that grow both brand equity and eCommerce performance, while also supporting digital retail activation.
Main Responsibilities
- Lead and develop a team of digital professionals.
- Drive CRM, traffic growth, membership loyalty, and email marketing initiatives.
- Oversee eCommerce and app marketing strategy, including site content, conversion programs, and data capture.
- Manage centralized media buying across the Pacific for eCom activities.
- Shape and execute content plans for adidas platforms (websites, apps, social, mobile), leveraging sports marketing and influencer partnerships.
- Champion innovation and digital thought leadership across brand and marketing teams.
- Lead performance marketing strategy (SEM, paid social, display, affiliates) to maximize traffic and conversion.
- Grow and optimize the adidas digital consumer database, ensuring effective use of insights and data.
Key Requirements
- Proven expertise in digital strategy, planning, and execution.
- Strong experience managing agencies and cross-functional partners.
- Deep understanding of online retail and performance marketing.
- Skilled at integrating digital into holistic brand marketing strategies.
- Excellent communicator with strong presentation and facilitation skills.
- Analytical mindset with the ability to translate data into actionable insights.
About Us
We celebrate diversity, support inclusiveness, and encourage individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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