Senior Cadillac Brand Ambassador

3 weeks ago

Port Melbourne, Australia General Motors Full time
Job Description:

We are seeking an experienced Senior Cadillac Brand Ambassador to join our team at General Motors Australia & New Zealand.

This is a unique opportunity to be part of the early stages of Cadillac's entry as a pure electric vehicle brand in Australia & New Zealand.

About the Role:

The successful candidate will have a proven track record in managing agencies and suppliers, project management, planning, budgeting, and execution. They will be responsible for taking a lead role on all Cadillac marketing events, leading project management and collaboration with internal and external stakeholders (including agencies) to produce successful events.

The events will range in variety including, but not limited to: high-end shopping centre pop-up displays, in-store corporate and customer functions, product launches, test drive events, and more.

  • Budgeting, ordering, and management of all event tasks in line with the Cadillac brand guidelines, visual identity, and customer experience.
  • Evaluating and engaging in strategic partnerships with retailers, brands, and personalities to deliver benefits for owners and to assist in growing interest in the Cadillac brand.
  • Negotiating partnership agreements to ensure mutually beneficial terms and results. Working alongside the marketing team to ensure partnerships are aligned to the broader strategy.
  • Leveraging all partnerships to amplify brand reach and increase potential customer pipelines.
  • Measurement of key event metrics including return on investment (ROI) and preparation of reports for internal communication.
  • Coordinating and working alongside internal stakeholders (including sales, communications, and customer care teams) to align event goals with the broader business objectives.
Requirements:

To be considered for this exciting opportunity, you will need to have:

  • A minimum of 4 years' experience in similar roles or functions, preferably in the automotive or luxury segments.
  • An understanding of project management, planning, budgeting, and execution.
  • Experience in managing agencies and suppliers.
  • Excellent communication skills (written and verbal) and the ability to craft compelling storytelling and drive engagement.
  • The ability to utilize CRM tools for invitations, RSVPs, and event check-in, as well as lead management.
  • A strong understanding of marketing and partnership strategies.
  • Creative thinking and problem-solving skills.
About Us:

General Motors is a global company with a vision of creating a world with Zero Crashes, Zero Emissions, and Zero Congestion. We believe in embracing diversity and inclusion, providing employees with flexibility to work where they can make the greatest impact.

Our estimated salary for this position is between $120,000 - $180,000 per annum, depending on experience and qualifications.

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