Brand Ambassador

2 months ago

South Melbourne, Australia Campari Group Full time

Date: Nov 5, 2024- Location: South Melbourne, VIC, AU- Additional Location:
- Function: CCM- Seniority Level: Associate- Employment type: Permanent- Workplace Type: On-site- Company: Campari AustraliaCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role***

The Brand Ambassador will play a crucial role in inspiring, engaging and educating our consumers, customers and Camparistas on our brands, and the categories they play in. This involves building relationships, driving brand awareness and contributing to the overall success of our marketing strategy.

**Mission and Objectives***

In line with the Australian Business Unit’s Mission to “Challenge Australians to discover richer drinking experiences”, the Brand Ambassador role seeks to; **Engage** and **Educate** (Australian & New Zealand) bartenders to become genuine **Advocates** for our brands and company.

**Key Responsibilities and Activities**

**Engagement**
- Support _Field Sales Teams_ & _State Based Trade Activation Team_ (engage customers, develop partnerships, support ranging’s, increase/maintain/secure/foster key trade relationships);
- Support _National & State Account Team_ (customer conferences, customer trainings, consumer tastings);
- Assist Marketing with planning, coordinating, and executing, brand led activations (consumer events, brand specific trade shows, content creation, photoshoots);
- Provide trade media recommendations where required;
- Build & execute a best-in-class advocacy program for Campari Academy.

**Education**
- Develop, deploy, roll-out and facilitate, against Team Vision, the full Campari Academy Masterclass Program;
- Assist in creating training content, tools, and learning materials for the Campari Academy;
- Assist Marketing to develop signature drinks, tasting notes & product copy for CA’s portfolio;
- Educate Campari employees on product attributes, history and usage;
- Educate Bartenders (all levels) and influential bar managers on portfolio brands, category and beverage industry notions through a detailed 12-month Training Program (NAG - BAG alignment).

**Advocacy**
- Support Local Bartender Community through the Campari Academy.

**Digital Marketing**
- Assist the Trade Advocacy Manager in building an engaging digital ecosystem that aims to build the Campari Academy CRM;
- Support the Social Media Manager in developing trend leading and engaging social media content;
- Maintain a Campari Ambassador social media presence that communicates with bartenders Australia wide to inspire, engage and grow the Campari Academy brand.

**Key Relationships**

**Internal**:Reports to National Bartender Advocacy & Engagement Manager who reports to the Customer Marketing Director.

The State Brand Ambassadors (SBA) will be key members of the Customer Marketing Team and will have a close working relationship with the State Commercial Field Teams.

The SBA will also support the National On Premise Business Manager, National Business Managers, National Account Managers in developing key customer relationships.

The SBA will also have a close working relationship with the Marketing Team and Brand Managers within it

The SBA will build a relationship with National off premise business managers to continue to support retail partners

**External**: Key Operators and Influencers in the On Prem. A and A+ Bartenders. Trade Media personalities and occasionally PR, Creative, Experiential agencies.

**Experience Required**
- Liquor Industry experience essential, with strong On-Premise focus;
- Knowledge of the Liquor industry and regulatory environment, and communication guidelines;
- Strong relationships in On Premise and Bartender community;
- Training Leadership roles an advantage;
- Social media acumen/ understanding of digital communication;
- Experience in event planning or coordination is valuable;

**Education / Professional Qualifications***

Degree or qualification in marketing is desirable but not essential.

**Skills**
- Public Speaking and presentation skills
- Training Skills - with an understanding of delivering key learning outcomes & competencies
- Expertise in mixology
- Ability to create cocktail lists across all levels of the On Premise
- Ability to convey passion for our brands
- Ability to network and build strong relationships
- Brand and consumer led awareness
- Industry knowledge of local and international brands

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