Strategy Director

4 weeks ago

Sydney, New South Wales, Australia Zenith Full time

Job Opportunity

Zenith is seeking a highly skilled APAC Strategy Director to join our team. As a key member of our leadership team, you will be responsible for driving marketing-led growth and planning excellence across the APAC region.

About the Role

As the APAC Strategy Director, you will lead ideation and brainstorming across the agency, work with the APAC Client lead to create the vision and strategy, and inspire others to work towards it. You will provide the overall strategic direction within the ROI Growth Platform framework, translate consumer understanding into actionable, fact-based communication strategies, and deliver innovative and proactive solutions in problem-solving.

Key Responsibilities

  • Lead ideation and brainstorming across the agency
  • Work with the APAC Client lead to create the vision and strategy
  • Provide the overall strategic direction within the ROI Growth Platform framework
  • Translate consumer understanding into actionable, fact-based communication strategies
  • Deliver innovative and proactive solutions in problem-solving
  • Build strong working relationships with Client, Media and Creative Partners & Internal Stakeholders
  • Drive connection with cross-functional disciplines, e.g. data, research & commerce
  • Creativity
  • Deliver innovative and creative work that solves business problems with tangible impact-mapped
  • Internal training and upskilling of teams in terms of planning excellence

Requirements

  • 1-2 years' experience in a Strategy Director role in the media agency landscape
  • A proven track record in persuading people to view rigorous storytelling that leverages client data to support direction for the bigger picture of best practice
  • Proven baseline of understanding and ability to utilise Planning Tools ('CX suite' including CX tracker, Touchpoints, CX tool plus client 'data hubs' where available will be evaluated as part of onboarding and development)
  • Utilise traditional (e.g. Roy Morgan, AQX) and new (e.g. Socialtools, Netbase) tools effectively to supplement this research
  • Create robust, tightly argued, seamless, communications proposals – from a brief to proposed executions
  • Use of insights to generate inspiring, connections platforms and media executions
  • Extract genuine, but relevant insights (i.e. consumer, cultural, category, and media) from multiple, complex data sources and then articulating that insight in a provocative, engaging way
  • Ability to leverage performance results as part of building the case for marketing & communications best practice

What We Offer

As a member of the Publicis Groupe family, you will enjoy a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing, a rewarding office environment backed up by our Publicis Liberté flexibility approach, access to our Global AI Platform, Marcel, and extensive Learning & Development opportunities.

Join Our Team

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via – your personal information will be kept confidential.

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