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UMENCO TALENT PTY LTD is seeking a highly skilled Head of Digital Transformation to join our team. As a key member of our management team, you will be responsible for driving our e-commerce strategy and leading our digital transformation efforts.
Key Responsibilities- Develop and execute a comprehensive e-commerce strategy to drive online revenue growth
- Analyse market trends and consumer behaviour to inform business decisions
- Set actionable key performance indicators (KPIs) to measure success
- Create multi-channel growth strategies to engage fresh audiences
- Oversee campaign optimisation and use data to ensure return on investment (ROI)
- Refine the website for better user experience and manage email acquisition
- Collaborate with internal teams to align marketing efforts with business goals
- Develop detailed performance reports and manage product merchandising
- Work with development partners on conversion rate optimisation (CRO) strategies
- Execute comprehensive retail and digital marketing plans
- Passion for skincare and retail
- Extensive knowledge of the e-commerce landscape
- Commitment to ongoing learning and professional development
- Proficiency in forecasting, budget management, and identifying long-term opportunities
- Strong leadership skills and ability to inspire and motivate teams
- Alignment with our company's core values and a solution-focused mindset
We are a heritage, family-owned beauty brand with a passion for skincare and a commitment to quality. We are seeking a talented individual who shares our values and is passionate about driving our e-commerce strategy forward.