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Lead Brand Strategist

3 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $90,000 - $120,000

Senior Brand Manager Opportunity

About the Role

We are seeking a senior brand manager to develop and execute marketing strategies that engage healthcare professionals and drive sales through practitioner channels.

Key Responsibilities
  • Develop Comprehensive Marketing Plans:
    • Align plans to brand priorities and targets.
    • Drive growth through digital marketing strategies, email campaigns, social media, webinars, and content marketing.
  • Execute Digital Marketing Strategies:
    • Email campaigns targeting healthcare professionals.
    • Social media engagement and influencer partnerships.
    • Webinar series on supplements, nutrition, or wellness.
  • Collaborate with Education Team:
    • Create educational materials and clinical guides for healthcare professionals.
    • Mentor and coach team members to build capability.
  • Analyze Campaign Performance:
    • Track and analyze metrics using analytics tools.
Required Skills and Qualifications
  • Bachelor's degree in Marketing or related field.
  • At least 5 years of experience in OTC, consumer, or supplements marketing.
  • Demonstrated expertise in content creation for healthcare professionals.
  • Proven track record of developing successful digital marketing campaigns.