Lifecycle Campaigns Director

7 days ago

Sydney, New South Wales, Australia beBeeCreative Full time $150,000 - $190,000

Key Role: Lifecycle Creative Lead

We are seeking an experienced and creative professional to lead our lifecycle campaigns, delivering high-volume email, in-app messaging, and other touchpoints that inspire action, spark connection, and deepen engagement.

About the Job

This is a unique opportunity to shape how we show up across the entire customer journey, from onboarding and feature education to re-engagement and loyalty. You will be responsible for developing and executing bold, personalized campaigns that drive instant engagement and optimize performance.

Key Responsibilities
  • Lead lifecycle campaigns, from idea to execution, balancing magical thinking with data-driven precision
  • Deliver high-volume production while bringing fresh creative approaches
  • Translate lifecycle marketing goals into clear briefs and standout creative
  • Elevate how our brand shows up across lifecycle channels
Requirements

To succeed in this role, you will need:

  • 10+ years of experience in creative leadership roles, with strong experience in lifecycle or CRM marketing
  • Proven success creating effective, high-volume campaigns that balance brand and performance
  • Experience managing and mentoring creative teams
  • A deep understanding of customer journeys, audience segmentation, and personalization
Benefits

This role offers:

  • The opportunity to work on high-profile projects that drive business growth
  • A collaborative and dynamic team environment
  • The chance to develop and grow your skills and expertise
About Us

We are a world-leading design platform that empowers millions of people to design anything and publish anywhere. Our mission is to empower the world to design, and we're looking for a creative leader to help us take our lifecycle growth creative to the next level.

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