Lifecycle Campaign Director

5 days ago

Sydney, New South Wales, Australia beBeeCreative Full time $190,000 - $230,000
Key Role Overview

We are looking for an experienced leader to shape the customer journey experience.

The ideal candidate will combine creative vision with performance, seeing every interaction as a chance to tell a meaningful story.

About the Position
  • You will lead a cross-functional team of designers and copywriters, collaborating with marketing, product, data, and engineering partners.
  • You will own the development of lifecycle campaigns, from idea to execution, delivering bold, personalised campaigns across email, in-app, and beyond.
Creative Strategy & Vision
  • You will translate lifecycle marketing goals into clear briefs and standout creative, elevating the brand across lifecycle channels.
  • You will partner with stakeholders to shape strategy and drive creative consistency.
Team Culture & Leadership
  • You will lead, mentor, and inspire a multidisciplinary creative team, fostering a safe, inclusive, and high-performing team culture.
  • You will provide guidance and feedback to ensure creative excellence.
Design, Storytelling & Performance
  • You will bring the brand identity to life through storytelling and craft, using narrative, design, and messaging to drive instant engagement.
  • You will collaborate with data teams to test, learn, and optimise campaign performance.
Required Skills and Qualifications
  • 10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing.
  • Proven success creating effective, high-volume campaigns balancing brand and performance.
Benefits

Skill level: Mid-Senior level. Employment type: Full-time. Job function: Design. Industries: Software Development.

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