Product Positioning Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeProductPositioning Full time $90,000 - $120,000

Job Description:

Position Overview

We are seeking an experienced Product Positioning Specialist to join our team. The ideal candidate will have a strong background in product marketing and be able to effectively communicate the value of our products to designers and suppliers.

This role is responsible for developing positioning and messaging that clearly articulates the value of our products, partnering with product managers to plan and execute product launches, and building go-to-market strategies for new features.

The successful candidate will also be responsible for creating compelling collateral, conducting customer and market research, driving lifecycle marketing efforts, and tracking product performance post-launch.

Responsibilities:

  • Develop positioning and messaging that clearly articulates the value of our products to designers and suppliers.
  • Partner with product managers to plan and execute product launches.
  • Build go-to-market strategies for new features, from beta programs to launch campaigns.
  • Create compelling collateral (presentations, case studies, landing pages, emails) for sales and customer experience teams.
  • Conduct customer and market research to understand trends, needs, and competitor position.
  • Drive lifecycle marketing efforts to support adoption, engagement, and retention of our products.
  • Track product performance post-launch, using insights to refine campaigns and messaging.
Requirements:
  • 5 years of experience in product marketing, ideally in SaaS or B2B tech.
  • Strong communicator with the ability to translate complex features into clear, compelling stories.

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