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Product Positioning Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeProductPositioning Full time $120,000 - $140,000
Product Positioning Specialist

We're seeking an experienced Product Positioning Specialist to drive the strategic development of our products in the market.

This role is ideal for a creative problem solver who can craft compelling narratives and develop effective go-to-market strategies that resonate with customers.

The successful candidate will possess exceptional communication skills, be able to collaborate seamlessly across departments, and have a keen eye for detail.

  • Develop value proposition statements that articulate the unique benefits of our products.
  • Partner with product managers to design and execute comprehensive launch plans that drive adoption and engagement.
  • Design and implement lifecycle marketing campaigns to support customer retention and growth.
  • Collaborate with the wider marketing team to integrate product narratives into brand campaigns and content initiatives.