Strategic Media Planning Director

5 days ago

Sydney, New South Wales, Australia Groupm Pakistan Full time

About Us

We are a leading global media and marketing communications company, committed to delivering innovative solutions that drive business results for our clients.

Job Description

We are seeking a highly experienced Planning Director to join our team in Sydney. This is a full-time position responsible for supporting our mission to deliver consistency, delivery excellence, and best-in-class service to our clients across diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities

  • Lead the interrogation of client briefs, understanding both business and communications objectives.
  • Maintain engagement with media partners to maintain knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.
  • Understand internal product teams, including Group M product and service teams, to ensure an understanding of their offerings and relevance to client challenges.
  • Understand laws of growth to identify and define audiences that drive outcomes for campaign briefs.
  • Report on audience media consumption trends and habits and identify new and interesting opportunities to connect brands to audiences.
  • Deliver in-channel ideation and tactics within campaign planning.
  • Lead the creation of consumer journey maps across paid, owned, earned, and shared media.
  • Understand and apply media planning principles, such as scheduling, flighting, recency, effective reach theories, seasonality, market prioritization, roles of all communication channels, and utilize agency and industry tools to enhance and support planned recommendations.
  • Lead planning responses to briefs.
  • Work with the strategy team to create actionable comms tasks.
  • Address those comms tasks with the relevant roles of media/channel.
  • Explore the tactics within each channel that unlock short- and long-term objectives.
  • Ensure all work is measurable back to brand and business outcomes.
  • Recommend sufficiency of investments within channel to ensure effective use of channels.
  • Understand marketing science and how it influences decision making with media planning.
  • Deliver internal thought leadership to the planning and client teams.
  • Recommend innovation through media and emerging channels within brainstorms.
  • Create measurement frameworks and learning agendas to ensure media and recommendation effectiveness.
  • Understand how to connect data and technology into new approaches to planning within client brief processes.

Leadership

  • Motivate the team to achieve individual, team, and organizational goals.
  • Develop and train team members to ensure they reach their potential.
  • Ensure new team members are onboarded effectively.
  • Empower team members with skills to improve their confidence, product knowledge, and communication skills.
  • Conduct fortnightly 1:1 check-ins, annual Career Conversations, and Annual Performance reviews.
  • Create and foster a cohesive team environment through team activities and cultural moments.

Qualifications

  • Advanced knowledge and skills within media planning with understanding of the impact of work on other areas of the organization.
  • Requires a minimum of 8 years of experience.
  • Relevant qualification in media or marketing.
  • Experience leading projects, preferably with a qualification in project management.

Bonus Points

  • Experience within retail, entertainment, and/or technology.
  • Ability to craft, size, and justify audience definitions with limited first-party data.
  • Passion for narrative writing and persuasive arguments.
  • Ability to go wide and deep: no task too small, no challenge too big.

Benefits

  • Unparalleled access: gain direct experience working with one of the world's most innovative and influential companies.
  • Mentorship & training: receive guidance from experienced professionals at both WPP and Amazon.
  • Cutting-edge technology: utilize industry-leading tools and platforms, including WPP Open.
  • Data-driven environment: develop your analytical skills and contribute to data-driven decision making.
  • Global impact: be part of a team that is shaping the future of marketing on a global scale.

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